This Privacy Statement explains how we, Seminole County, collect, use, share and store information about individuals (“you”) and your interactions with our website at www.DoOrlandoNorth.com and our other websites (“Site”). It also explains your choices, such as opting out of receiving newsletters and targeted advertising.

General

Seminole County provides its website for your convenience. By using the information, services, and products available through this website, you agree to be bound by all of Seminole County Government’s terms and conditions of use as set forth herein.
The terms and conditions set forth in the PPTOU may be updated from time to time without notice to you. It is your responsibility to review it from time to time to be aware of any such change. Your continued use of this service will indicate your agreement to any such change.
Please note that Seminole County Government is not responsible for the content or privacy practices of websites whose contents are not controlled by Seminole County Government, whether Seminole County Government links to them as outside sites or not.
There are two types of information we collect – anonymous and personal. Anonymous information is information that cannot be used to identify you individually. We collect anonymous information automatically. Personal information is information that can be used to identify you individually, such as your name, address, email address, or phone number. We collect personal information only when you give it to us. You may be asked to provide personal information anytime you are in contact with us. We may share your personal information with our tourism partners, as described in detail below. We and our Florida tourism partners may combine your personal information with other information to provide and improve our products, services, and advertising. You are not required to provide any personal information that we request, but if you choose not to do so, in many cases we will not be able to provide you with our services or respond to any questions you might have.

I. What information do we collect? How do we collect it? What do we do with it?

The type of information we collect from you depends on how you interact with us. You can use our Site without providing us with any information other than anonymous information we collect automatically.

A. Information you provide directly

We obtain information that identifies you personally directly from you. We ask for your contact information (name, street address, email address, and phone numbers) when you request a guide, sign up for electronic newsletters, answer a survey, enter a sweepstakes or other game or contest, participate in other promotional activities, or share your photos with us. We may also ask for information that helps us understand more about your interest in Florida tourism, such as demographic information like household information and age group, and information about your travel interests. By law, we must ask prize winners for their social security numbers so that we can report their winnings to the IRS. When you share a photo with us, we may obtain your credit line (an acknowledgment of who shot the photo), caption and date and place the photo was taken.

We use the information that you voluntarily provide to reply to your requests, to update and improve the content on our Site or in our electronic newsletters, and to assist with ma rketing research. We use photos you share with us to promote Florida vacations.

B. Information we collect electronically automatically

1. Information about your visit

Our Site servers automatically record your visits to our Site. Like all other website servers, ours compiles a log that records the date, time, browser (i.e., Firefox), device type (i.e., iPhone), operating system (i.e. Android) and originating IP address of each Site page request. Your IP address is not personally-identifiable information. We use cookies to collect the following information about your visit to our Site: which website or ad you visited right before ours, which pages you visited on our Site, and how much time you spent on each section of our Site. We may also collect other data about your visit, such as search requests and results. We use this information to track usage of our Site, to measure the number of unique visitors to the different sections of our Site and to help us make our Site more useful. The use of this information is called “analytics.” We may build interest profiles based on page visits. “Cookies” are data files, which often include an anonymous unique identifier, sent to your hard drive from a website. Cookies can only be read by the party placing the cookie. They cannot erase or alter any of your data. When you visit the website again using the same browser (Google Chrome or Safari, for example), the cookie allows that website to recognize your computer. Cookies may store user preferences and other information, and allow us to anonymously identify and track users as they move around our Site. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some of our Site features may not function properly without cookies. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies enabled so that we can offer you the best experience on our Site. For more information about cookies, visit http://www.allaboutcookies.org.

2. Information About Your Location

From your IP address, we can tell generally where you are when you are accessing our Site, i.e., which city.

C. Information Third Parties Collect Electronically Automatically

1. Third-Party Cookies for Site Use Analysis

We use third parties such as Google to help us analyze how people are using our Site. We also use the Google Analytics service to provide us with demographic data about our users, such as age and gender, on an anonymous basis. That Google service uses a cookie that can be recognized by Google or its affiliate DoubleClick when you visit other websites.

1. Third-Party Cookies for Site Use Analysis

We use third parties such as Google to help us analyze how people are using our Site. We also use the Google Analytics service to provide us with demographic data about our users, such as age and gender, on an anonymous basis. That Google service uses a cookie that can be recognized by Google or its affiliate DoubleClick when you visit other websites.

2. Third-Party Cookies Used to Target Ads to You When You are on Other Websites

We work with other companies who use their cookies or beacons to target ads to you when you visit other websites. This is called retargeting and is common practice. You may also see third-party ads on our Site that are targeted to you based on your prior visits to that third party’s website. Other companies we work with target other Florida vacation ads to you on other websites. This is called behavioral advertising, because you receive ads based on your prior online behavior. For example, when you visit our Site you may receive a cookie on your browser that is read when you visit Facebook using that same browser, so that during your visits to the Facebook website you might receive advertising based on the pages you visited on our Site. “Beacons” are transparent pixel images that are used in collecting information about website usage across websites and over time.