At Orlando North, Seminole County, we don’t just promote travel, we believe in it.
As Seminole County Florida’s Destination Marketing Organization (DMO), we get the privilege of helping visitors discover our natural beauty, small-town charm, and one-of-a-kind local businesses. But we also carry a much bigger mission: supporting the people behind those experiences. That’s what National Travel and Tourism Week (NTTW) is all about and why we’re proud to celebrate it.
Because when you visit Orlando North, you’re not just on vacation. You’re helping our community thrive.
Why Every Visitor Makes a Difference
Here in Florida, tourism is more than just a big industry, it’s a massive economic driver. It generates $124 billion annually and supports 1.7 million jobs across the state. In fact, 1 in every 11 jobs in the U.S. depends on travel, making it a powerful force for opportunity and growth.
And it’s not just the big destinations feeling that impact. Right here in Seminole County, hospitality & tourism play a vital role in our local economy. Every time someone books a hotel, grabs lunch at a local restaurant, rents a paddleboard, or shops in one of our downtowns, they’re directly supporting local businesses and the people who run them.
Your visit creates real ripple effects, and we take that seriously.
Your Travel Dollars at Work
As a DMO, Orlando North is fully funded by a small fee on overnight stays called the Tourism Development Tax. The revenue from each stay in our county is reinvested into promoting our destination and supporting our tourism partners.
That’s how we amplify local businesses, drive attendance to events, and put our hidden gems on the map. Whether it’s a spotlight on a family-run restaurant in Lake Mary, or showing off a scenic paddle down the Wekiva River, it’s all about connecting travelers with the experiences that make this place feel so personal.
It’s not only about getting people here, but also about creating a connection that gives back to the community.
A Different Kind of Florida Experience, Just Minutes from the Magic
We know Orlando North might not be the first place that comes to mind when you’re planning a Florida trip but that’s exactly what makes it so special.
Tucked just minutes from the theme parks and an easy drive from the beaches, we’re a destination filled with natural beauty, welcoming communities, and unexpected experiences you’ll be glad you didn’t miss. We like to think of ourselves as Florida’s best-kept secret…but we’re ready to be discovered.
Here, you’ll find wilderness trails instead of long lines, restaurants with real stories behind them, and a slower pace that gives you room to breathe and connect. Whether you’re staying overnight or visiting for the day, Orlando North is a different kind of Florida experience, and one that’s absolutely worth your time.
Support Local Just by Visiting
Keep traveling. Keep exploring. Keep choosing places that feel real. Places where your visit matters.
And if you’re planning a trip to Central Florida, make room on your itinerary for the unexpected. Come paddle our rivers, eat where the locals eat, and meet the local business owners who make this community shine.
We’re proud to be part of a $2.9 trillion industry that connects people, fuels local economies, and creates jobs across the country, and we’re honored to welcome you into that story!
Thank you for supporting travel. Thank you for supporting local. And thank you for helping us grow, one visit at a time.
Follow us on social media at @DoOrlandoNorth and check out our website to explore upcoming events, outdoor adventures, foodie finds, and travel ideas that show off the heart of Seminole.
